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Friday, October 8, 2010

My Nudge Contest

tr.v. nudged, nudg·ing, nudg·es
To push against gently, especially in order to gain attention or give a signal.
nudge or nudzh or noodge Slang (Yiddish)
One who persistently pesters, annoys, or complains.

Of these definitions, my Yiddish-flecked childhood reflected primarily the latter. So, thanks to Howard Luks for first bringing the notion of using the nudge (ie first definition) to medical use and studies that have shown the clear effectiveness in areas such as diet and exercise.  For those who haven't had the time to absorb the ever-expanding global world of nudges, I can recommend the nudge blog by Thaler and Sunstein devolved from their book of the same title.  The concept has acquired so much traction there has been a serious call for research into the effective use of the nudge in medicine.  Already in Australia, when filling a prescription, an Aussie can enroll in a nudge club that will prompt proper use of the medication.  The daily nudge is a service you can use to create your own health inducing nudges.

So here is my challenge: Submit you best idea on how to use THE NUDGE  to promote health!  Think big or small, technical or spiritual, systems or individual.  Humor welcome.  Please submit to: womenneurosurgeo@aol.com

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